SPONSOR THE MCCORD LIST TODAY
National Broadcast. Streaming Distribution. Female-Driven Authority.
SPONSOR
THE MCCORD LIST TODAY
National Broadcast. Streaming Distribution. Female-Driven Authority.
The McCord List Today is a nationally syndicated daily talk show airing one hour per day, Monday through Friday, on YTA Broadcast Television, with additional distribution through USA Today FAST alignment and The McCord List TV — our owned female-focused CTV app available on Apple TV, Roku, Amazon Fire, and Samsung Smart TVs.
This is layered media: broadcast television, streaming distribution, owned CTV, and social amplification — combined into one platform.
All sponsorship options below apply to one episode only unless upgraded to a custom enterprise package.
Each show on The McCord List platform is designed to bring powerful conversations, expert insights, and transformational stories directly to you.
From leadership and mindset to wellness, relationships, and media influence, our shows spotlight voices that spark impact and meaningful change.
NATIONAL BROADCAST PRESENCE
One Hour Daily. Nationally Distributed.
The McCord List Today airs:
40 Million Homes
1 hour daily
Monday through Friday
On YTA Broadcast Network
Plus FAST and CTV distribution
That equals:
5 hours per week
20+ hours per month
240+ hours per year
Your brand appears within a daily syndicated format that builds recognition and authority.
Frequency builds familiarity. Familiarity builds trust. Trust drives purchase decisions.
NATIONAL BROADCAST PRESENCE
One Hour Daily. Nationally Distributed.
The McCord List Today airs:
40 Million Homes
1 hour daily
Monday through Friday
On YTA Broadcast Network
Plus FAST and CTV distribution
That equals:
5 hours per week
20+ hours per month
240+ hours per year
Your brand appears within a daily syndicated format that builds recognition and authority.
Frequency builds familiarity. Familiarity builds trust. Trust drives purchase decisions.
AUDIENCE PROFILE
Everyday American Women + Growth-Minded Women
Broadcast Audience (YTA Television)
Reaching:
Moms
Working mothers
Grandmothers
Household decision-makers
Multi-generational families
These women influence the majority of household purchasing decisions in America. They purchase:
Beauty and wellness
Consumer goods
Financial services
Education
Health products
Home services
McCord List Ecosystem Audience
Through Rachel McCord and The McCord List TV:
Predominantly female audience
Core ages 28–54
Entrepreneurs and founders
Career-driven professionals
Women investing in growth and
visibility
You reach both everyday America and aspirational female leaders...
combining scale and influence.
AUDIENCE PROFILE
Everyday American Women + Growth-Minded Women
Broadcast Audience (YTA Television)
Reaching:
Moms
Working mothers
Grandmothers
Household decision-makers
Multi-generational families
These women influence the majority of household purchasing decisions in America. They purchase:
Beauty and wellness
Consumer goods
Financial services
Education
Health products
Home services
McCord List Ecosystem Audience
Through Rachel McCord and The McCord List TV:
Predominantly female audience
Core ages 28–54
Entrepreneurs and founders
Career-driven professionals
Women investing in growth and
visibility
You reach both everyday America and aspirational female leaders... combining scale and influence.
DISTRIBUTION STACK
Three Layers of Media Leverage
1. YTA Broadcast Television
National broadcast availability across approximately 40 million households
2. USA Today FAST Channel Alignment
Streaming placement inside a nationally recognized media ecosystem.
3. The McCord List TV (Owned CTV App)
Female-focused talk show network available across major smart TV platforms.
Owning our CTV platform provides:
Controlled distribution
Long-term content visibility
Ongoing sponsor exposure opportunities
This is not single-channel media. It is layered distribution.
DISTRIBUTION STACK
Three Layers of Media Leverage
1. YTA Broadcast Television
National broadcast availability across approximately 40 million households
2. USA Today FAST Channel Alignment
Streaming placement inside a nationally recognized media ecosystem.
3. The McCord List TV (Owned CTV App)
Female-focused talk show network available across major smart TV platforms.
Owning our CTV platform provides:
Controlled distribution
Long-term content visibility
Ongoing sponsor exposure opportunities
This is not single-channel media. It is layered distribution.
SPONSORSHIP OPTIONS
(All options are for one episode unless otherwise noted.)
Option 1: PAID GUEST FEATURE
$1,500 | One-Time Appearance
Be featured as a guest in a structured interview promoting your brand or service.
Includes:
On-camera interview appearance
Social media content created from your segment
Direct link access to the episode
Royalty-free license to use your segment in perpetuity for marketing purposes
You may use your segment for:
Paid advertising
Website placement
Sales funnels
Social media campaigns
Email marketing
This is authority content you can leverage long-term.
Option 2: SUPPORTING SHOW SPONSOR
$2,500 | One-Time Sponsorship (Single Episode)
Strategic sponsorship placement within one episode.
Includes:
Mention in the show intro
Integrated brand mention within the show
Elevator pitch explaining what your brand does and why it is valuable
Closing mention thanking your brand for its support
Broadcast + FAST + CTV distribution
This positions your brand with contextual endorsement inside the show.
Option 3: EXCLUSIVE WINDSHIELD SPONSOR
$5,500 | Premium Sponsorship (Single Episode)
The highest-impact single-show option
Includes everything in the Supporting Show Sponsor plus:
Full paid guest appearance included
On-camera interview segment
Premium positioning as lead sponsor of the episode
Social Media Amplification Included:
One Instagram Reel posted to Rachel McCord’s Instagram (nearly one million followers)
One Instagram Story posted to Rachel McCord’s Instagram
One Instagram Reel posted to The McCord List social account
One Instagram Story posted to The McCord List social account
Royalty-Free Usage Rights
You receive royalty-free license rights to:
Use the show segment in perpetuity
Use the Instagram Reel and Story content
Repurpose content across your social media
Run paid ads using the content
White-label and promote the content in your marketing campaigns
This package combines:
Broadcast exposure
On-camera authority
Social amplification
Paid media creative
Perpetual marketing assets
Option 4: CUSTOM ENTERPRISE PACKAGE
Multi-Show + Strategic Brand Integration
For brands seeking deeper integration across multiple episodes or extended campaigns.
Custom packages may include:
Sponsorship across multiple shows
Category exclusivity over a series
Repeated social amplification
Dedicated segments
Seasonal integrations
Expanded paid media rights
Bundle pricing for multiple appearances
Designed for brands building sustained national visibility.
SPONSORSHIP OPTIONS
(All options are for one episode unless otherwise noted.)
Option 1: PAID GUEST FEATURE
$1,500 | One-Time Appearance
Be featured as a guest in a structured interview promoting your brand or service.
Includes:
On-camera interview appearance
Social media content created from your segment
Direct link access to the episode
Royalty-free license to use your segment in perpetuity for marketing purposes
You may use your segment for:
Paid advertising
Website placement
Sales funnels
Social media campaigns
Email marketing
This is authority content you can leverage long-term.
Option 2: SUPPORTING SHOW SPONSOR
$2,500 | One-Time Sponsorship (Single Episode)
Strategic sponsorship placement within one episode.
Includes:
Mention in the show intro
Integrated brand mention within the show
Elevator pitch explaining what your brand does and why it is valuable
Closing mention thanking your brand for its support
Broadcast + FAST + CTV distribution
This positions your brand with contextual endorsement inside the show.
Option 3: EXCLUSIVE WINDSHIELD SPONSOR
$5,500 | Premium Sponsorship (Single Episode)
The highest-impact single-show option
Includes everything in the Supporting Show Sponsor plus:
Full paid guest appearance included
On-camera interview segment
Premium positioning as lead sponsor of the episode
Social Media Amplification Included:
One Instagram Reel posted to Rachel McCord’s Instagram (nearly one million followers)
One Instagram Story posted to Rachel McCord’s Instagram
One Instagram Reel posted to The McCord List social account
One Instagram Story posted to The McCord List social account
Royalty-Free Usage Rights
You receive royalty-free license rights to:
Use the show segment in perpetuity
Use the Instagram Reel and Story content
Repurpose content across your social media
Run paid ads using the content
White-label and promote the content in your marketing campaigns
This package combines:
Broadcast exposure
On-camera authority
Social amplification
Paid media creative
Perpetual marketing assets
Option 4: CUSTOM ENTERPRISE PACKAGE
Multi-Show + Strategic Brand Integration
For brands seeking deeper integration across multiple episodes or extended campaigns.
Custom packages may include:
Sponsorship across multiple shows
Category exclusivity over a series
Repeated social amplification
Dedicated segments
Seasonal integrations
Expanded paid media rights
Bundle pricing for multiple appearances
Designed for brands building sustained national visibility.
THIRD-PARTY ENDORSEMENT VALUE
When your brand appears:
Inside a nationally syndicated broadcast show
On a female-focused CTV network
Within a USA Today-aligned streaming ecosystem
On Rachel McCord’s Instagram platform
Across The McCord List social media
It becomes validated by context.
This is layered endorsement — television, streaming, and influencer amplification combined.
THIRD-PARTY ENDORSEMENT VALUE
When your brand appears:
Inside a nationally syndicated broadcast show
On a female-focused CTV network
Within a USA Today-aligned streaming ecosystem
On Rachel McCord’s Instagram platform
Across The McCord List social media
It becomes validated by context.
This is layered endorsement — television, streaming, and influencer amplification combined.
FINAL POSITIONING
Broadcast credibility.
Daily format authority.
Streaming distribution.
Owned CTV platform.
Instagram amplification.
Royalty-free marketing assets.
All single-show packages are one-time placements.
For brands seeking multi-episode scale, custom enterprise options are available.
FINAL POSITIONING
Broadcast credibility.
Daily format authority.
Streaming distribution.
Owned CTV platform.
Instagram amplification.
Royalty-free marketing assets.
All single-show packages are one-time placements.
For brands seeking multi-episode scale, custom enterprise options are available.
Comparison Table
Feature
Brand & Messaging Clarity
Filming Talking Points
Shot Lists
Written Notes
Action Items & Timelines
Talk Show Strategy
Full Media Plan
Option A
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-
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Option B
Directional
Option C
